Kolkata, September 22, 2026: Macaw Paints, the decorative paints brand from the house of Shyam Steel, has unveiled its second television commercial featuring Bollywood actor Kartik Aaryan, who appears as ‘The Macaw Genie’. The new campaign brings the brand’s signature thought, “Macaw ke rang, magic ke sang,” to life and forms part of a larger 360-degree festive campaign around Durga Puja and Diwali.
The TVC opens with a man affectionately petting a macaw in his room. In a magical twist, the bird transforms into Kartik Aaryan’s larger-than-life Macaw Genie. The Genie then begins granting the man’s wishes for his home, transforming ordinary spaces into vibrant and festive interiors.
Kartik Aaryan’s playful performance, comic timing and energetic persona add to the film’s festive appeal, while the dramatic before-and-after transformation highlights Macaw Paints’ promise of turning imagination into reality through colour.
10,000+ Shades, One Wish at a Time
A key element of the campaign is Macaw Paints’ palette of more than 10,000 shades, offering consumers a wide spectrum of colour choices for their homes. From bold statement walls to soft festive pastels, the campaign positions the brand’s extensive shade range as a way for homeowners to bring their individual visions to life.
Commenting on the campaign, Kartik Aaryan said that he enjoyed taking forward Macaw Paints’ imaginative approach to colours through the film. He added that the idea of turning a person’s vision for their home into reality with a touch of magic felt particularly relatable during the festive season.
The campaign will extend beyond television as Macaw Paints rolls out a full-fledged 360-degree festive initiative across digital and social media platforms, on-ground activations and other consumer touchpoints. The campaign, timed around the Puja season, will encourage consumers to share their own festive home makeover wishes.
Mrs. Megha Beriwala Gupta, Marketing Director, Macaw Paints and Shyam Steel Group, said festivals are a time when people refresh and decorate their homes to create more welcoming and celebratory spaces. She said the new TVC uses Kartik Aaryan’s Macaw Genie character to present the emotional side of home transformation in a light and engaging manner, while the wider Durga Puja campaign will take the experience to consumers across multiple platforms.
Kartik Aaryan’s association with Macaw Paints began in 2025, when he was announced as the brand’s ambassador. The latest TVC further builds on the partnership and uses his youthful and playful image to strengthen the brand’s communication with younger and aspirational consumers.
With the Macaw Genie at the centre of its festive storytelling, Macaw Paints aims to bring its message of colour, imagination and home transformation to consumers throughout the festive season.
About Macaw Paints
Macaw Paints is part of the Shyam Steel Group’s presence in the building and construction solutions sector. The company offers paints and coatings across interior emulsions, exterior emulsions, wood and metal coatings, and industrial paints. Its portfolio includes luxury, premium, economy and designer products, along with primers, enamels, wall putties, damp-proofing solutions, roof and wall protection products and specialised industrial coatings.
ISO 9001:2015 certified, Macaw Paints is headquartered in New Town, Kolkata, and serves residential, commercial and industrial applications across India.
Website: www.macawpaints.com
