Kolkata, September 25, 2026: Demographic consumer segmentation is increasingly losing its relevance in an era of globalization, while trust and credibility have emerged as key drivers influencing consumer preferences and brand success, said Mr Anirban Banerjee, Co-Chairman, CII Eastern Region Manufacturing Subcommittee and CEO, Eveready Industries India Ltd., at Disruptive Strategies 2026, initiated by the Confederation of Indian Industry (CII) in Kolkata.
Highlighting the changing consumer landscape, Mr Banerjee said that brands need to adopt innovative approaches to connect with consumers across multiple channels. He pointed out that micro-influencers, digital footprints and OTT platforms have emerged as important modern tools for developing innovative and disruptive brand strategies.
Mr Anmol Singh Narula, Founder, JOI Farm and Director, JIS Group, emphasised that every buyer is a distinct consumer. He highlighted the importance of an integrated chain of Consumer–Brand–Data–Technology to understand evolving consumer needs and build meaningful engagement.
Ms Megha Beriwala, Director, Shyam Steel, said that maintaining consistency with core values is emerging as a new form of disruption. She underlined the importance of authenticity and sustained commitment to brand values in a rapidly changing marketplace.
The conclave brought together entrepreneurs, business leaders and industry stakeholders, providing a platform for exchanging ideas and exploring new approaches to consumer engagement, branding and business growth. The event served as a point of convergence for emerging entrepreneurial ideas and disruptive strategies.
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Left to Right:
Mr Dev Jyoti, Regional Director, CII Eastern Region ; Prof Charanpreet Singh, Co-founder & Director, Praxis Business School Foundation; Mr Saurabh Munjal CEO Lahori Zeera ; Mr Anirban Banerjee Co Chairman, CII Eastern Region, Manufacturing Subcommittee & CEO, Eveready; Mr Animesh Roy, Co-Chairman CII Marketing & Brand Taskforce, West Bengal & Chief Marketing Tata Steel Ltd – New Business; Mr Hardeep Singh, Former MD & CEO, Polar International & Past President Kolkata Advertising Club; Mr Rajiv Soni, Member, CII Marketing & Brand Taskforce; Ms Megha Beriwala, Director, Shyam Steel ; Mr Anmol Singh, Narula Founder, JOI Farm & Director, JIS Group
