10 October 2026, HOWRAH, KADAMTALA — Setting the stage for vibrant festive celebrations, SB Jewellers has officially marked a brand-new chapter in its journey by unveiling a refreshed identity and store experience in Kadamtala, Howrah. Timed perfectly ahead of Durga Puja, the relaunch introduces an extensive, curated collection of gold, silver, platinum, and diamond jewellery tailored to modern tastes and diverse budgets.
Key Highlights of the Relaunch
- Festive Timing: Strategically launched ahead of Durga Puja to capture peak festive shopping demand in the region.
- Diverse Collections: An expansive showcase featuring contemporary and traditional designs in gold, silver, platinum, and diamond jewellery.
- Focus on Lightweight Gold: Special emphasis on versatile, lightweight gold pieces designed for both everyday elegance and special festive occasions.
- Attractive Pricing: Highly competitive making charges ranging from 5% to 8% on 22-carat gold jewellery, making fine jewellery more accessible.
- Celebrity Presence: The grand relaunch was graced by popular actress Rikhiya Raychowdhury, who celebrated the milestone alongside the brand and local patrons.
A Vision Rooted in Trust and Innovation
Speaking on the brand’s renewed vision, Saikat Banerjee, Proprietor of SB Jewellers, shared his excitement:
“The primary objective behind relaunching SB Jewellers is to introduce our customers to improved designs, fresh concepts and more attractive shopping opportunities. We want purchasing jewellery from SB Jewellers to be more than just a transaction; it should be a pleasant and memorable experience. Above all, earning the trust and confidence of our customers remains our greatest achievement.”
Looking toward the future, Banerjee revealed ambitious expansion plans to take the brand beyond Howrah and build a loyal customer base across West Bengal, all while strengthening local roots in Kadamtala.
Adding her thoughts on the milestone, actress Rikhiya Raychowdhury remarked:
“Jewellery is closely connected with people’s emotions, personal preferences and individual identities. The real joy of jewellery shopping lies in the happiness and smiles it brings to customers. I am delighted to be part of this special milestone…”
Shopping Experience & Festive Offerings
With its blend of traditional artistry and modern aesthetics, SB Jewellers aims to redefine the local retail experience. By keeping customer preferences, lifestyle needs, and affordability at the forefront—highlighted by attractive making charges starting at just 5%—the brand is well-positioned to become a premier festive shopping destination for jewellery lovers across Howrah and beyond.
